For years, organizations have operated under the assumption that “good enough” data is… good enough. A few gaps here, a few duplicates there as long as dashboards work and reports run, why sweat the small stuff? That mindset might have worked in the past. But today, “good enough” data is no longer enough and holding onto that thinking could be quietly costing your business millions.
In a world where organizations rely on dozens of apps, platforms, and databases, one thing remains true: fragmented data leads to flawed decisions. That’s why top-performing enterprises are investing in Golden Records: the trusted, unified versions of critical business entities like customers, products, and vendors.
At its core, MDM is the practice of defining, managing, and governing the most critical data entities such as customers, products, suppliers, locations, employees so that the entire organization agrees on a single version of the truth.
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